In this project, I created a fictitious mocktail food truck company. I wanted to create a tagline that captures the essence of the company: non-alcoholic beverages and fun bohemian aesthetics. Therefore came my witty creation, “SPIRIT FREE & FREE SPIRITED”. For each special drink, I used wordplay from its original name (i.e., To Kill A Sunrise, instead of Tequila Sunrise) and designed small graphics to represent what the drink would look like.
Created with: Adobe Illustrator for graphics, Adobe Photoshop for drawing and photo editing